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Renault f1 20217/3/2023 ![]() America is making a big show of it and I love it." "For so many decades we span our wheels trying to get our foothold here and we've done it now. Sky F1's Craig Slater gives the rundown of what we can expect from the Miami Grand Prix and even tries out a spot of basketball! I'm going to enjoy every second of them and I love how committed the GPs are to making them as good as they can for the fans." "All three US Grands Prix are super special for me and to have three of them is insane. The circuit looks a lot better, how everything is set up seems a lot more sensible and much nicer. I was at (the Miami GP) last year and I can already see how much it's been improved from last year. "It's really gone for it that's for sure. Logan Sargeant speaking to Sky Sports News. To see people embracing it and having real love is really, really nice to see." "I've always known how great this sport is so to see us now finally having three Grands Prix in this huge country, the excitement there is for this sport - not only here but everywhere around the world. No one was even hearing what this sport was about. We'd been coming out here quite a lot but always having to educate people. "I remember our first race at Indianapolis I had out here. Lewis Hamilton speaking to Sky Sports News… Lewis Hamilton speaks ahead of the Miami Grand Prix about supplying leadership to Mercedes and F1's expansion in America. Meanwhile ESPN had record viewing figures for the 2022 season and the race average of 1.21m viewers was well over double the average viewers for the 2018 season, the year before Drive to Survive premiered. In addition to Miami selling out, last year's US GP had a record 440,000 attendees - beating the previous season's record by 40,000. That interest is translating to growing numbers watching the sport live in the USA. ![]() It is amazing that it's happened, and long may it continue, but I don't think it was anyone's master plan." I don't think Netflix or Formula 1 expected it. "We had no idea that it was going to land in the way that it did and it was going to find this audience in the US and suddenly drive all this interest in Formula 1," Drive to Survive executive producer Paul Martin told The Hook earlier this year. The storytelling, drama and showcasing of the drivers and team principals' true personalities has helped to create cult heroes in the sport for the more casual observer.Ī study last year found that for over half of F1 fans in America, Drive to Survive had played an impact in them now following Formula 1. The behind-the-scenes following of the season opened the F1 paddock to a whole new audience like never before. While America had a small core F1 fan base, the Netflix series brought Formula 1 to the masses. Sky F1's Anthony Davidson takes a look at the Miami International Autodrome circuit ahead of this weekend's Miami Grand Prix. "I've never known so much hype and excitement before a Grand Prix," Sky Sports F1's Martin Brundle said at the time. It joined the calendar last year and was immediately the hottest ticket in town.Īmong the celebrities at the sell-out event were David Beckham, Serena and Venus Williams, DJ Khaled, Paris Hilton, Michael Jordan, Pharrell Williams and many more. After an initial proposal in 2019 met opposition, a deal was finally agreed in 2021. The first US GP of Liberty's tenure immediately saw an addition of razzmatazz as legendary boxing announcer Michael Buffer introduced each driver to the grid in Austin.īut taking a race to Miami soon became a leading priority. And America was a key target for the sport's US owners. "We will work…to enhance the racing experience and add new dimensions to the sport."įrom the outset, Liberty Media made it their intention to add "destination cities" to the calendar. "F1 has huge potential with multiple untapped opportunities," then-CEO Chase Carey said after replacing Ecclestone. Miami Dolphins CEO Tom Garfinkel reveals what he learned from last year's Miami Grand Prix and how he hopes to improve it.
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